Brand direction
Strong brands are built on clarity — alignment between vision, purpose, and expression. My approach combines strategic insight with refined design to create systems that communicate with consistency and depth. Each brand becomes a visual narrative — intentional, lasting, and connected to something larger than aesthetics.
NEW MOON STRATEGIES
Created by a team of experienced marketers, New Moon needed a brand that captured a sense of inspiration without crossing into cliché. Using organic imagery, thoughtful copy, and a modern visual palette, we built an identity that feels intelligent, refined, and quietly luxurious.
Role: Creative Direction · Brand Identity · Website Design · Brand Photography
SOUTH PLAINS FOOD BANK
Modernized and expanded the South Plains Food Bank brand—refining their logo, improving functionality and accessibility, and developing new print, web, and community-engagement assets.
Role: Creative Direction · Brand Identity · Print Collateral · Social Templates
Cavalier
Built on a mix of humor, heritage, and Texas grit, Cavalier needed a brand strategy and identity that captured its refined-yet-rebellious personality. We developed a tone that feels confident and free-spirited — grounded by Bear, the owner’s golden retriever and store mascot. The result is a brand system that balances rugged style with playful storytelling, applied across apparel, signage, and collateral.
Role: Brand Strategy · Creative Direction · Brand Identity · Apparel & Collateral Design
Stay LBK
Short Term Rental Management
New Brand Design
Collateral Design
Social Templates
Product Design
Peels Mats
Innovative home goods product. The most stylish and functional doormat ever!
New Brand Design
Product Design
Recurring Social Content
“We have worked with Lissa on various projects including brand design and photography. We are always blown away by her creativity and her ability to bring our visions to life! She always delivers high quality work and we will continue to choose her!”
Pinecraft Roasters
Family-owned Coffee Roastery & Bakery based in Sarasota, Florida.
New Brand Design
Packaging Design
Steadfast Realty
Service-focused real estate brokerage with emphasis on trustworthiness and integrity.
New Brand Design
Headshots & Social Content
Real Estate Photography
“I wanted to build a brand with a logo design that was cool and classic, something that would look great today and weather well over decades. Lissa was creative and thoughtful and somehow took my dreams and thoughts and laid them out even better than I hoped in her designs. Plus, she made the process fun and easy.”
Peaceful Interiors
Women-owned organization and interior design service.
New Brand Design
Custom Graphics
“Lissa is so fun to work with! She’s inspirational and such an experienced, creative artist! We were amazed to hear her explain the purpose behind each thoughtful decision. As small business owners, this was our first time inviting an expert in to help us thrive. We left our day feeling so encouraged and confident in our mission. ”